Consumer Goods Strategy Insights
FMCG and CPG insights for consumer goods companies and investors in Europe, covering pricing, portfolio growth, retail channels and consumer trends
Optimising Promotions for FMCG Brands
The Case for a Value-Tier Play
Why Away-from-Home Must Be a Priority for Food & Beverage Brands
Beyond Price: Why UK Grocery Growth Must Come Through Volume
Are Grocery Retailers Overlooking the Opportunity in Pet Food?
6 Reasons Every CPG Needs a Value Tier Strategy
Consumer Signals — Q2 2025
Relax and Unwind: An Emerging Opportunity in Beverages
Prime’s Boom and Bust: Lessons for Celebrity-Led Consumer Brands
Is CPG Product Innovation Dead?
